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Real Goods Solar Selected to Expand Solar Adoption in Select Massachusetts Communities


LOUISVILLE, CO, May 28, 2013 – Real Goods Solar, Inc. (NASDAQ: RSOL), a nationwide leader of turnkey solar energy solutions for residential, commercial, and utility customers, has been selected as a 2013 Solarize Mass Installer by the Massachusetts Clean Energy Center (MassCEC) and the Green Communities Division of the MA Department of Energy Resources (DOER) to bring solar electricity to home and business owners in Massachusetts through the Solarize Mass program.

In partnership with MassCEC, Real Goods Solar will work with Solarize Mass Community Solar Coaches to implement the Solarize Mass program in the Massachusetts communities of Northampton, Lee and Williamstown.

Solarize programs are designed to increase the adoption of solar energy and further reduce the overall cost of solar power. The program offers residents and businesses discounted pricing for solar through tiered community-based incentives. As more members of a particular community participate, greater savings can be enjoyed by all.

“We’ve realized great success with previous Solarize programs, and we expect this one to be even stronger,” said Real Goods Solar CEO Kam Mofid. “Through the 2011 Solarize Mass Pilot program, Real Goods Solar helped Hatfield and Winchester Massachusetts collectively achieve more than 200 kilowatts of solar power capacity. We were also able to more than double the amount of solar in Portland, Connecticut by installing more than 342 kilowatts through the Solarize Connecticut pilot program.

“Given the strong economic and environmental benefits, we anticipate strong participation with Solarize Mass, particularly in the designated ‘Green Communities’ of Northampton and Williamstown, and in the town of Lee, where dozens of homeowners have already asked about how they can reduce their electric bills through the program.”

In April 2013, as part of the effort to reach Governor Patrick’s goal of 250 megawatts of solar power installed by 2017, Massachusetts Energy and Environmental Affairs Secretary Richard K. Sullivan Jr. announced that MassCEC and the Department of Energy Resources had selected the cities and towns of Bourne, Brookline, Carlisle, Chelmsford, Lee, Medford, Medway, Newton, Northampton and Williamstown to participate in the first round of the 2013 Solarize Mass program. As a result of the Solarize Mass program and other incentives, the state is close to reaching its goal – 243 megawatts of solar electricity installed to date or the equivalent of powering 38,000 homes for a year.

According to MassCEC CEO Alicia Barton: “This program brings together residents, local and state officials, and solar industry workers to form a truly grassroots effort. With everyone at the table, we can spread the word about the economic and environmental benefits of solar power across 10 communities.”

The Solarize Mass programs in Lee, Williamstown and Northampton will run through the summer. Home and business owners will have until September 30, 2013 to signup and lock in their savings.

About Solarize Mass

Solarize Mass, which is a partnership between MassCEC and DOER’s Green Communities Division, is a grassroots model that encourages the adoption of small scale solar projects. Follow the Twitter hash tag #SolarizeMass for more information, or visit

About Real Goods Solar and RGS Energy

Real Goods Solar, Inc. (RSOL) is one of the nation’s pioneering solar energy companies serving commercial, residential, and utility customers. Beginning with one of the very first photovoltaic panels sold in the U.S. in 1978, the company has installed more than 14,500 solar power systems representing over 100 megawatts of 100% clean renewable energy. Real Goods Solar makes it very convenient for customers to save on their energy bill by providing a comprehensive solar solution, from design, financing, permitting and installation to ongoing monitoring, maintenance and support. As one of the nation’s largest and most experienced solar power players, the company has 15 offices across the West and the Northeast. It services the commercial and utility markets through its RGS Energy division. For more information, visit or, on Facebook at and on Twitter at

Forward-looking Statements

This press release includes forward-looking statements relating to matters that are not historical facts. Forward-looking statements may be identified by the use of words such as “expect,” “intend,” “believe,” “will,” “should” or comparable terminology or by discussions of strategy. While Real Goods Solar believes its assumptions and expectations underlying forward-looking statements are reasonable, there can be no assurance that actual results will not be materially different. Risks and uncertainties that could cause materially different results include, among others, introduction of new products and services, completion and integration of acquisitions, the possibility of negative economic conditions, and other risks and uncertainties included in Real Goods Solar’s filings with the Securities and Exchange Commission. Real Goods Solar assumes no duty to update any forward-looking statements.

Media and Investor Relations Contact:

Ron Both
Liolios Group, Inc.
Tel 1-949-574-3860