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Real Goods Solar Spearheads “Advance Selma” Cooperative Program


SELMA, CA September 12, 2013 – Real Goods Solar, Inc. (NASDAQ: RSOL), a nationwide leader of turnkey solar energy solutions for residential, commercial, and utility customers, has launched a community solar discount program that will be part of the Advance Selma program, a community-based initiative in Selma, Calif. focused on sustainability, the environment, and economic development. Through its participation and leadership in the Advance Selma program, Real Goods Solar will provide Selma-based residents with discounted pricing for solar through tiered community-based incentives.

Spearheaded by Real Goods Solar, the 12-month Advance Selma program is a unique cooperative between public and private organizations that are looking to increase economic development and utilize renewable energy. As part of the program, Real Goods Solar will provide free business and home energy audits and as more members of the community take part, greater savings can be realized for all participants. Additionally, residents can take advantage of a $2,000 solar installation discount.

“As one of our nation’s pioneering solar energy installers and sustainable living educators, we believe in partnering with and investing resources in communities like Selma,” said Real Goods Solar CEO Kam Mofid. “With the clear financial benefits for individuals and the whole community, we anticipate strong participation and solar adoption through the Advance Selma program.”

“We applaud Real Goods Solar’s effort to power up Selma’s economy,” says Marianne Dunklin, Interim CEO of Central Valley Business Incubator. “We look forward to working with Selma’s entrepreneurs and small business owners to help them launch, strengthen and grow businesses and jobs in the heart of Selma.”

A number of organizations with vested interest in the city of Selma are slated to participate in the program. Each will play a significant role in helping the city’s citizens understand the role they can play in advancing the community. These organizations include: Central Valley Business Incubator (CVBI), Water and Energy Technology Center (WET), City of Selma, Selma Chamber of Commerce, Valley Green Team, Valley Yellow Pages/Buy Local, and Selma Unified School District.

In addition to home and business solar audits from Real Goods Solar, the Advance Selma program will include a Buy Local Campaign, ‘Recycled Art’ School District Contest, “Farm to Fork” Program, Blue Tech Valley, Central Valley Online Incubator Program and an Education Program. Educational seminars will take place throughout the length of the program and will focus on a number of topics, including clean energy, efficient buildings, healthy homes, economic development, transportation, food, waste and citizenship.

Advance Selma will officially kickoff with a launch event at Selma’s City Hall on Thursday, September 19 from 11am – 1pm PST. Champions of the program, including representatives from Real Goods Solar, will be onsite to celebrate the commencement of the program.

For more information about Advance Selma, visit or follow along on social media:

Twitter – @AdvanceSelma or use the #AdvanceSelma hashtag

About Real Goods Solar and RGS Energy

Real Goods Solar, Inc. (RSOL) is one of the nation’s pioneering solar energy companies serving commercial, residential, and utility customers. Beginning with one of the very first photovoltaic panels sold to the public in the U.S. in 1978, the company has installed more than 15,000 solar power systems representing well over 100 megawatts of 100% clean renewable energy. Real Goods Solar makes it very convenient for customers to save on their energy bill by providing a comprehensive solar solution, from design, financing, permitting and installation to ongoing monitoring, maintenance and support. As one of the nation’s largest and most experienced solar power players, the company has 15 offices across the West and the Northeast. It services the commercial and utility markets through its RGS Energy division. For more information, visit or, on Facebook at and on Twitter at

Forward-looking Statements

This press release includes forward-looking statements relating to matters that are not historical facts. Forward-looking statements may be identified by the use of words such as “expect,” “intend,” “believe,” “will,” “should” or comparable terminology or by discussions of strategy. While Real Goods Solar believes its assumptions and expectations underlying forward-looking statements are reasonable, there can be no assurance that actual results will not be materially different. Risks and uncertainties that could cause materially different results include, among others, introduction of new products and services, completion and integration of acquisitions, the possibility of negative economic conditions, and other risks and uncertainties included in Real Goods Solar’s filings with the Securities and Exchange Commission. Real Goods Solar assumes no duty to update any forward-looking statements.